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Round the Bases Road Trip Planning App

Round the Bases is a baseball road trip planning app made for fans who want to hit the road and soak up America’s favorite pastime. From historic stadium tours to quirky baseball museums and live games under the lights, you can build your dream itinerary one pitch at a time. The playful use of Quicksand gives the app a light, approachable feel while keeping things clear and easy to navigate. A classic color palette of red, dark blue, light gray-blue, cream, and white brings the spirit of vintage scorecards and team jerseys to life. Whether you're chasing foul balls or just chasing a good meal near the ballpark, Round the Bases helps you plan every inning of your adventure with style and ease.

Customer Journey Map

STAGES	Visit App	Plan Trip	Book/Purchase Items	Go On Trip
STEPS	Open App	Look for dates/times of games Look for dates/times of tours Look at hotel rooms Museums near the area Places to stop for gas/food	Book hotel rooms Book tours Purchase tickets Purchase museums tickets	Driving to the locations Eating/getting gas Watching the games Visiting the fields/museums Checking into the hotel
THOUGHTS	"I want to maximize my time off"	"I want to have a number of different options for things to do" "I don't want to have to go multiple places to find places to stay and places to eat"	"I want to be able to purchase my tickets directly from this site or have a direct link so I don't have to navigate to multiple sites on my own" "I want to have a method to go back and look at what my itinerary is"	"I want to be able to go back into the app and pull up my trip" "I want to have a link to connect to where I booked my hotel stays so I can check in online if possible"
TOUCHPOINTS	Computer/Phone	Computer/Phone	Computer/Phone	Phone
EXPERIENCE	Neutral	Mix of netural and excited	Neutral	Excited

Customer Journey Map

Visit App

STEPS

Open App

THOUGHTS

"I want to maximize my time off"

TOUCHPOINTS

Computer/Phone

EXPERIENCE

Neutral

Plan Trip

STEPS

Look for dates/times of games

Look for dates/times of tours

Look at hotel rooms

Museums near the area

Places to stop for gas/food

THOUGHTS

"I want to have a number of different options for things to do"

"I don't want to have to go multiple places to find places to stay and places to eat"

TOUCHPOINTS

Computer/Phone

EXPERIENCE

Mix of neutral and Excited

Book/Purchase Items

STEPS

Book hotel rooms

Book tours

Purchase tickets

Purchase museums tickets

THOUGHTS

"I want to be able to purchase my tickets directly from this site or have a direct link so I don't have to navigate to multiple sites on my own"

"I want to have a method to go back and look at what my itinerary is"

TOUCHPOINTS

Computer/Phone

EXPERIENCE

Neutral

Go On Trip

STEPS

Driving to the locations

Eating/getting gas

Watching the games

Visiting the fields/museums

Checking into the hotel

THOUGHTS

"I want to be able to go back into the app and pull up my trip"

"I want to have a link to connect to where I booked my hotel stays so I can check in online if possible"

TOUCHPOINTS

Phone

EXPERIENCE

Excited

Personas & Scenarios

Kira

Age:20

Details:

Kira is a college age student looking for a fun road trip over spring break. She has been interested in baseball since she was a small child and this is something she’s been dreaming about doing since Middle School. She is interested in taking a road trip to watch a few games. She has been saving money for this trip for a few years and has a fair amount to spend, but still wants to be budget conscious. Her initial interaction with the app would be via a tablet to plan the trip and then during the drive and while she’s at locations would switch over to using a phone.

Tasks:

Wants to plan a trip
Purchases tickets to live games
Book a hotel

Bill

Age:30

Details:

Bill is a thirty-year-old who has recently taken a week of vacation from work and is looking to plan a small vacation with his family to go tour a few museums and baseball fields. He has two late elementary school age children so he would be interested in finding hotels that have swimming pools or other recreational activities for them when they are not out at museums or baseball fields. He would use his computer to plan the trip so he and his family can see the screen easily while and plan the trip together. During the trip he would use his phone for directions and accessing purchased tickets.

Tasks:

Find museums
Book field tours

Carl

Age:80

Details:

Carl is eighty years old who is trying to check items off his bucketlist. He wants to watch as many games as possible, as well as touring fields and museums. He plans to save money on a hotel by traveling around in a RV. He isn’t the most tech savvy, so he would be looking fora site that’s easy to use and helps him plan the trip as easily as possible without having to interact with a variety of other websites. He would use his computer to plan the trip and would want to be able to print driving directions and tickets to games, field tours, and museums.

Tasks:

Find museums
Purchase game tickets
Book field tours

Max

Age:40

Details:

Max is a divorced middle age man who has a few vacation days left at the end of the year that he has to use. He likes baseball, but since it’s not currently in season, he decided to use the time to complete field tours and visit museums. He will plan the trip using his computer and then during the trip switch over to his phone.

Tasks:

Book museum tour
Book field tour

Anna

Age:25

Details:

Anna is a single woman who has recently purchased her own home. Because of this, she has limited disposable income, but significantly enjoys baseball. She is looking to take a day trip over a weekend to go watch a baseball game and go on a field tour. She would plan the trip using her phone for the whole process.

Tasks:

Book field tour
Purchase game tickets

Usability Testing

Round 1:

Question	User 1	User 2
You are looking to purchase a ticket to see your favorite team play. Find a way to purchase the ticket and add it to your trip.
Your trip is over multiple days and you need a place to stay. Look at options for hotel rooms.
You want to learn more about baseball. Find a place to visit so you can learn more information.
You want to walk around a baseball field as well as watching a game after that. Find the tour you want to go on as well as a game and purchase them.
You want to watch multiple games during the trip, look for multiple games and then purchase the tickets.
During the trip you realize that you have some time in the day to do one more activity, look for a museum tour for that day and purchase the tickets.

Changes Made After First Round:

Added actual text into the wireframes.
Added team name into question one.
Reworded question three.

Round 2:

Question	User 1	User 2	User 3
You are looking to purchase a ticket to see the Phillies play. Find a way to purchase the ticket and add it to your trip.
Your trip is over multiple days and you need a place to stay. Look at options for hotel rooms.
You want to learn more about the history of baseball. Find a place to visit so you can learn more information.
You want to walk around a baseball field as well as watching a game after that. Find the tour you want to go on as well as a game and purchase them.
You want to watch multiple games during the trip, look for multiple games and then purchase the tickets.
During the trip you realize that you have to time in the day to do one more activity, look for a museum tour for that day and purchase the tickets.